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If this is your first time to this site…

Welcome!

If you are returning…Welcome Back.

Brett and I have put this site together for Independent Home Furnishings Retailers.

Why? Well…in the past two years, we have worked hard to get quality information into your hands…

So you can have the the tools to be competitive today…

And we want to give you more free resources because…

…we want independents to survive the turmoil that still exists in our industry…and help you get up to speed on effective marketing strategies and technologies.

So, I invite you visit often and glean from this free resource page. Take the tools, strategies, and ideas…

…Implement them into your business.

Then come back and let us know how they worked…leaving your comments will help others, and it in turn you will be also get the help you seek.

In this video, I walk you through “How to make your marketing effective.” I show you some real world examples and give you some great case studies. You can also download some of the content that I talk about right here on this page and on the next one as well.

After watching the video, you can get (100 good headlines to make your marketing more effective, the example marketing pieces discussed on the video, and access to more contents when they are added).

To get access to the free download, simple enter your name and email.  Don worry I will not spam you.  I will send you an occasional email letting you know when we have more good content available.

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Time are tough. They are going to continue that way for the next year or two. For that reason, Brett walks you through why you shouldn’t be using Brand Building in a recession. And what marketing you should be using….

So many retailers are not doing this effectively…

And it is an immediately way to pick up lost money without having to spend more on advertising. You should be collecting your customers information in store, on your webpage, and when they call you on the phone. Watch this 10 minute video as Brett walks you through how to implement this effectively.

Plus download HERE our FREE copy of the Customer Capture Form

Direct mail still works effectively to bring people into your store.   However, most people are using it the wrong way.   The key thing with direct mail is to

1) get it opened
2) get it read

Brett walks you through how to get your mail read and get it opened in this video.

Plus how to get your customers to respond by coming into your store and spending money.

Also DOWNLOAD HERE our FREE copy of the “Iron Clad Lead Capture” system to help capture your customer’s information when the walk in the door, call you on the phone, or visit your website.

Enjoy…

We’ve had some questions about what do you exactly receive with the Platinum Club.  In this video, I walk you through what Platinum Club members get on a monthly basis…and how it is helping PC Members in their business right now.

You will see all the amazing Done For You Programs and Marketing Pieces….Plus all the systems you can easily implement into your stores.

The video is close to 29 minutes long…just want to let you know.  But it is definitely worth watching.  We’ve never come out before and showed people what’s working behind the scenes in the Platinum Club.

Also… On Thursday we are having a call with Platinum Club Members about what is working in their business…and they will be spilling the beans about is working for them in this down time.  We won’t be selling anything on the call.  It will be low key and full of great content.   You can register for that call here...

At the end of the call, for those interested, we will be opening 11 more spots to the Platinum Club for 7 days and then closing it for the rest of year.  We currently have 39 PC Members and we want to only keep it at 50 members.  The reason for that is because we want to spend a lot of time with you.    It is much easier devoting time to a small…and good…few than always trying to find new PC Members.  That is where the focus will be.

So…take some time and watch this video…and then register for the call that is happening this next Thursday.  The call will be great and Platinum Club Members Ian Lipton, Joe Rinkunas, Carey Bracko, and Kent Bouldin are excited to share with other retailers during this difficult time.

Talk soon…Ethan

Watch this video to learn how you can  get paying customers into your store.

Enjoy.

Also don’t forget to download the 100 greatest headlines  on the other page — 100_headline_examples

Would you like to know the 6 simple persuasion principles to get more paying customers in your store?  Well, in this video I walk you through each one…

Enjoy!

I recently came up with a formula for making offers more compelling. I use it in all my marketing now…and it works like a charm.

The video is only 15 minutes long Use the secret formula it to start making more compelling offers… and more money.

Enjoy

Want to be FIRST in your customer’s mind when they think about your service or product?  Watch this video and I show you how….

This is one of the most influential marketing strategies I’ve ever learned…and I am sharing it with you here…of course…at no cost.

So Enjoy!

Get access to more free content... over 2 hours of traffic building information, done for your ads, and strategies to increase new leads and referrals.

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