HF Platinum Club http://www.hfplatinumclub.com Just another WordPress weblog Wed, 27 Aug 2008 16:18:23 +0000 http://wordpress.org/?v=2.5 en Real Life Retailers Speak!! http://www.hfplatinumclub.com/real-life-retailers-speak/ http://www.hfplatinumclub.com/real-life-retailers-speak/#comments Fri, 04 Jul 2008 07:01:46 +0000 admin http://www.hfplatinumclub.com/?p=11 Coming Back After 14 Years Of Absence “I Love The Traffic Guys”

“You Should Do It To”

“Abandon Old Ineffective Marketing Techniques”

“We Had The Busiest Day We Had Ever Had”

“All I Can Say Is; Get Involved”

“They Make It Easy For Me To Stay On Top”

]]> http://www.hfplatinumclub.com/real-life-retailers-speak/feed/ What is Direct Response Marketing http://www.hfplatinumclub.com/what-is-direct-response-marketing/ http://www.hfplatinumclub.com/what-is-direct-response-marketing/#comments Fri, 20 Jun 2008 06:55:30 +0000 admin http://www.hfplatinumclub.com/?p=7

Watch this video to see me give you a very short definition of what direct response marketing is.   You might be surprised.  It is probably not what you think it is.

]]> http://www.hfplatinumclub.com/what-is-direct-response-marketing/feed/ Imagine This http://www.hfplatinumclub.com/imagine-this/ http://www.hfplatinumclub.com/imagine-this/#comments Fri, 20 Jun 2008 06:53:57 +0000 admin http://www.hfplatinumclub.com/?p=6 Too often we don’t realize our goals, because we don’t believe.   We deal with the head trash the keeps us from not only believing we can achieve things, but also stops us from actually doing it.

Any great success story is first thought about, visualized in one’s mind, and then implemented following a strategic plan.

In this video I discuss what things you could imagine each day…

]]> http://www.hfplatinumclub.com/imagine-this/feed/ Free Resource Center For Independent Retailers http://www.hfplatinumclub.com/free-resource-center-for-independent-retailers/ http://www.hfplatinumclub.com/free-resource-center-for-independent-retailers/#comments Thu, 05 Jun 2008 04:44:27 +0000 admin http://www.hfplatinumclub.com/?p=1

If this is your first time to this site…

Welcome!

If you are returning…Welcome Back.

Brett and I have put this site together for Independent Home Furnishings Retailers.

Why? Well…in the past two years, we have worked hard to get quality information into your hands…

So you can have the the tools to be competitive today…

And we want to give you more free resources because…

…we want independents to survive the turmoil that still exists in our industry…and help you get up to speed on effective marketing strategies and technologies.

So, I invite you visit often and glean from this free resource page. Take the tools, strategies, and ideas…

…Implement them into your business.

Then come back and let us know how they worked…leaving your comments will help others, and it in turn you will be also get the help you seek.

]]> http://www.hfplatinumclub.com/free-resource-center-for-independent-retailers/feed/ How To Make Your Marketing More Effective http://www.hfplatinumclub.com/how-to-make-your-marketing-more-effective/ http://www.hfplatinumclub.com/how-to-make-your-marketing-more-effective/#comments Wed, 04 Jun 2008 04:35:26 +0000 admin http://www.hfplatinumclub.com/?p=3 In this video, I walk you through “How to make your marketing effective.” I show you some real world examples and give you some great case studies. You can also download some of the content that I talk about right here on this page and on the next one as well.

After watching the video, you can get (100 good headlines to make your marketing more effective, the example marketing pieces discussed on the video, and access to more contents when they are added).

To get access to the free download, simple enter your name and email.  Don worry I will not spam you.  I will send you an occasional email letting you know when we have more good content available.

]]> http://www.hfplatinumclub.com/how-to-make-your-marketing-more-effective/feed/ Why Brand Building Is Not Effective In A Recession… http://www.hfplatinumclub.com/why-brand-building-is-not-effective-in-a-recession/ http://www.hfplatinumclub.com/why-brand-building-is-not-effective-in-a-recession/#comments Tue, 03 Jun 2008 02:20:36 +0000 admin http://www.hfplatinumclub.com/?p=9 Time are tough. They are going to continue that way for the next year or two. For that reason, Brett walks you through why you shouldn’t be using Brand Building in a recession. And what marketing you should be using….

]]> http://www.hfplatinumclub.com/why-brand-building-is-not-effective-in-a-recession/feed/ Are You Capturing Your Customer’s Information Correctly? http://www.hfplatinumclub.com/are-you-capturing-your-customers-information-correctly/ http://www.hfplatinumclub.com/are-you-capturing-your-customers-information-correctly/#comments Mon, 02 Jun 2008 04:18:22 +0000 admin http://www.hfplatinumclub.com/?p=12

So many retailers are not doing this effectively…

And it is an immediately way to pick up lost money without having to spend more on advertising. You should be collecting your customers information in store, on your webpage, and when they call you on the phone. Watch this 10 minute video as Brett walks you through how to implement this effectively.

Plus download HERE our FREE copy of the Customer Capture Form

]]> http://www.hfplatinumclub.com/are-you-capturing-your-customers-information-correctly/feed/ How To Get Your Mail Opened And Read… http://www.hfplatinumclub.com/how-to-get-your-mail-opened-and-read/ http://www.hfplatinumclub.com/how-to-get-your-mail-opened-and-read/#comments Fri, 30 May 2008 15:00:48 +0000 admin http://www.hfplatinumclub.com/?p=14 Direct mail still works effectively to bring people into your store.   However, most people are using it the wrong way.   The key thing with direct mail is to

1) get it opened
2) get it read

Brett walks you through how to get your mail read and get it opened in this video.

Plus how to get your customers to respond by coming into your store and spending money.

Also DOWNLOAD HERE our FREE copy of the “Iron Clad Lead Capture” system to help capture your customer’s information when the walk in the door, call you on the phone, or visit your website.

Enjoy…

]]> http://www.hfplatinumclub.com/how-to-get-your-mail-opened-and-read/feed/ 11 More Spots Open…Then Closed Till Next Year! http://www.hfplatinumclub.com/11-more-spots-openthen-closed-till-next-year/ http://www.hfplatinumclub.com/11-more-spots-openthen-closed-till-next-year/#comments Tue, 06 May 2008 04:40:49 +0000 admin http://www.hfplatinumclub.com/?p=16 We’ve had some questions about what do you exactly receive with the Platinum Club.  In this video, I walk you through what Platinum Club members get on a monthly basis…and how it is helping PC Members in their business right now.

You will see all the amazing Done For You Programs and Marketing Pieces….Plus all the systems you can easily implement into your stores.

The video is close to 29 minutes long…just want to let you know.  But it is definitely worth watching.  We’ve never come out before and showed people what’s working behind the scenes in the Platinum Club.

Also… On Thursday we are having a call with Platinum Club Members about what is working in their business…and they will be spilling the beans about is working for them in this down time.  We won’t be selling anything on the call.  It will be low key and full of great content.   You can register for that call here...

At the end of the call, for those interested, we will be opening 11 more spots to the Platinum Club for 7 days and then closing it for the rest of year.  We currently have 39 PC Members and we want to only keep it at 50 members.  The reason for that is because we want to spend a lot of time with you.    It is much easier devoting time to a small…and good…few than always trying to find new PC Members.  That is where the focus will be.

So…take some time and watch this video…and then register for the call that is happening this next Thursday.  The call will be great and Platinum Club Members Ian Lipton, Joe Rinkunas, Carey Bracko, and Kent Bouldin are excited to share with other retailers during this difficult time.

Talk soon…Ethan

]]> http://www.hfplatinumclub.com/11-more-spots-openthen-closed-till-next-year/feed/ How To Make Each Marketing Piece Compelling http://www.hfplatinumclub.com/how-to-make-each-marketing-piece-compelling/ http://www.hfplatinumclub.com/how-to-make-each-marketing-piece-compelling/#comments Sun, 04 May 2008 18:15:27 +0000 admin http://www.hfplatinumclub.com/?p=17 Watch this video to learn how you can  get paying customers into your store.

Enjoy.

Also don’t forget to download the 100 greatest headlines  on the other page — 100_headline_examples

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