http://www.hfplatinumclub.com Just another WordPress weblog Wed, 27 Aug 2008 16:18:23 +0000 http://backend.userland.com/rss092 en Coming Back After 14 Years Of Absence "I Love The Traffic Guys" "You Should Do It To" "Abandon Old Ineffective Marketing Techniques" "We Had The Busiest Day We Had Ever Had" "All I Can Say Is; Get Involved" "They Make It Easy For Me To Stay On Top" http://www.hfplatinumclub.com/real-life-retailers-speak/ [flashvideo filename="http://hfplatinumclub.com/videos/Direct_Response.flv" image="http://hfplatinumclub.com/wp-content/uploads/posters/poster_direct_response.jpg" /] Watch this video to see me give you a very short definition of what direct response marketing is.   You might be surprised.  It is probably not what you think it is. http://www.hfplatinumclub.com/what-is-direct-response-marketing/ Too often we don't realize our goals, because we don't believe.   We deal with the head trash the keeps us from not only believing we can achieve things, but also stops us from actually doing it. Any great success story is first thought about, visualized in one's mind, and then implemented ... http://www.hfplatinumclub.com/imagine-this/ [flashvideo filename="http://hfplatinumclub.com/videos/PL0.flv" image=http://hfplatinumclub.com/wp-content/uploads/posters/poster_free_resource.jpg /] If this is your first time to this site... Welcome! If you are returning...Welcome Back. Brett and I have put this site together for Independent Home Furnishings Retailers. Why? Well...in the past two years, we have worked hard to get quality information into your hands... So you can have the the ... http://www.hfplatinumclub.com/free-resource-center-for-independent-retailers/ In this video, I walk you through "How to make your marketing effective." I show you some real world examples and give you some great case studies. You can also download some of the content that I talk about right here on this page and on the next one as ... http://www.hfplatinumclub.com/how-to-make-your-marketing-more-effective/ Time are tough. They are going to continue that way for the next year or two. For that reason, Brett walks you through why you shouldn't be using Brand Building in a recession. And what marketing you should be using.... http://www.hfplatinumclub.com/why-brand-building-is-not-effective-in-a-recession/ So many retailers are not doing this effectively... And it is an immediately way to pick up lost money without having to spend more on advertising. You should be collecting your customers information in store, on your webpage, and when they call you on the phone. Watch this 10 ... http://www.hfplatinumclub.com/are-you-capturing-your-customers-information-correctly/ Direct mail still works effectively to bring people into your store.   However, most people are using it the wrong way.   The key thing with direct mail is to 1) get it opened 2) get it read Brett walks you through how to get your mail read and get it opened in this video. Plus ... http://www.hfplatinumclub.com/how-to-get-your-mail-opened-and-read/ We've had some questions about what do you exactly receive with the Platinum Club.  In this video, I walk you through what Platinum Club members get on a monthly basis...and how it is helping PC Members in their business right now. You will see all the amazing Done For You Programs ... http://www.hfplatinumclub.com/11-more-spots-openthen-closed-till-next-year/ Watch this video to learn how you can  get paying customers into your store. Enjoy. Also don't forget to download the 100 greatest headlines  on the other page -- 100_headline_examples http://www.hfplatinumclub.com/how-to-make-each-marketing-piece-compelling/